Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. The following is an excerpt from our discussion, I hope you enjoy it.

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Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Send this page to Print Friendly.

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Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos.

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Buzz Marketing for Technology

JANUARY 14, 2010

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. And I couldn’t help but agree.

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Buzz Marketing for Technology

SEPTEMBER 26, 2012

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Comment box: allows comments on any site content, such as a webpage, article, or photo.

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Buzz Marketing for Technology

APRIL 13, 2010

Years later we have terms like Content Marketing (created by Junta 42 ) and Inbound Marketing (created by HubSpot ) that advocate the same type of approach. Related posts: Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Stumble upon something good? Share it on StumbleUpon.

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