The Effective Marketer

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Measuring Marketing Effectiveness

The Effective Marketer

On one hand you have page views, click paths, bounce rates, and all the nice stats Google Analytics gives you for free. Website Analytics ” does a good job at separating two commonly mistaken data sets.

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Proven Tactics to Increase Blog Traffic

The Effective Marketer

The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections. Participate in the Communities Where Your Audience Already Gathers. Make Your Blog’s Content SEO-Friendly.

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Marketing By Objectives « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100
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Killed By Powerpoint « The Effective Marketer

The Effective Marketer

An interesting article sent to me (thanks, Z.) The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. No need to raise your hand, we all have been there.

Planning 100
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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.

Planning 100
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The Danger of Automatic Feeds in Social Media

The Effective Marketer

See Brad’s bio at the end of the article. For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North.

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Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.