The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

nDash

NOVEMBER 10, 2020

VC firms have infused tens of thousands of early- and late-stage cybersecurity companies with the money necessary to take innovation up a notch—not just on the product front, but in terms of brand building, too. Cyber attacks (and the costs that come with them) are dangerous for companies of all sizes. It’s a natural choice.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Marketing Insider Group

JULY 27, 2015

In 1999, Salesforce was founded as a CRM company. Zuora is a cloud-based software company that provides everything needed to run a subscription-based business. The company’s mission has always been to help local brick and mortar businesses succeed, and a big part of that means providing useful content.

Top of Funnel 100

Top of Funnel Marketing Management B2B Marketing Content Marketing 100

The ROI Guy

SEPTEMBER 4, 2007

As companies worldwide become more environmentally conscious, carbon emissions costs supersede the annual power costs as a growing data center issue. Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

DECEMBER 14, 2005

In his book, and related articles and presentations, Mr. Carr’s main assertion is that the majority of IT investments have become a commodity – a utility that offers little competitive distinction and therefore no competitive advantage. New TCO Calculator: EMC SMB Virtual Solutions Advi. Not exactly. Latest Research.

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Single Grain

JUNE 19, 2019

In fact, according to a recent report carried out by Clutch, 80% of people have bought a product or used a service as a result of a company's content marketing. This shows that with the right targeting and tactics, smaller companies can use content marketing to succeed. Click here to download it for free right now!

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SMB Marketing Strategy Marketing & Strategy Enterprise Management 111

Optinmonster

JULY 22, 2021

So what makes a customer choose you over another company? That’s the only way to make sure new leads choose your company over the competition. Check out this article on the best learning management system (LMS) plugins to build a virtual class. Target market: Business owners, bloggers, and entrepreneurs.

Lead Scoring 119

Lead Scoring Lead Ranking Work Management Marketing Management 119

Atomic Reach

APRIL 2, 2019

Before they begin purchasing content marketing tools , hiring additional staff, or scheduling meetings to discuss reports, they want to know what content marketing can do for their companies. B2B companies that blog generate 67 percent more leads per month than those that don’t. This is a smart move and one we appreciate! Source ).

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Single Grain

AUGUST 23, 2019

In this article, I'll help you understand what storytelling is, why it’s important for marketing and what some of the best ways to market your business via brilliant storytelling campaigns looks like. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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Storytelling Examples Campaigns Top of Funnel 111

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). 35% of bloggers are professional journalists.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. link] [link] Michael Black 7 Reasons Not to Put All Your Eggs in the Twitter Basket: I couldn't disagree more with this article.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Magisto

OCTOBER 3, 2019

While this article does not cover all the terms, these are the main ones. B2B (Business-to-business) – An adjective to refer to a company that sells its services or products to another company. B2C (Business-to-customer) – An adjective to refer to a company that sells its services or products to the public.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Hubspot

JULY 21, 2015

But the impetus for most of the companies I've worked with to initiate a content marketing program has been the need for a more cost-effective , predictable , and scalable source of traffic and leads than what they've been receiving from their current marketing programs. SMB, Marketing Team of 3, Some Content Marketing Budget.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Convince & Convert

SEPTEMBER 23, 2010

Couldn’t you have a lot more people in your company creating content? I think part of it is that people and companies don't completely recognize the full value and potential and if they do, they aren't sure enough on what they need to do or how to go about it so that's why they're sitting on the sidelines.

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Webbiquity

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.

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Paid Content Social Media Statistics Paid Search Agency 100