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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Facebook Ads Library. This is a brand-new tool Facebook has put out to offer better transparency for its ad platform. If it’s the only thing you get out of this article, please: Don’t advertise to people you can’t serve. Google Ads’ call extensions can “significantly increase clickthrough rate” according to Google.

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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

Even thumbnails are selected by a neural network based on predicted clickthrough. I’ve always appreciated how Microsoft’s Purna Virji put it in an article for MarTech Today: In one way, this is actually the future returning to the past. Michelle Halsey, Content Blogger and Copywriter. Say you’re not Amazon or Netflix, though.

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How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program

Hubspot

This article originally appeared on LinkedIn Today. You write an article. Within 48 hours your post has received over 1 million page views -- and from that one article, over 500K people decide to follow you so they can read subsequent posts. More on some of the other influencers later in the article; first some background.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Influencers can be bloggers or people that amass large social followings around their industry expertise. The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks. Bylined Articles. to over $20 on networks like Facebook, Twitter, and LinkedIn.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. 2) Blogger/Blog Manager. 1) Social Media Manager. Have you heard?

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What is a Good Conversion Rate?

Optinmonster

Average Conversion Rate of Facebook Ads and Google Ads Wordstream found that the average conversion rate for Facebook ads across industries is around 9.21%. Most people are using Facebook to socialize and maybe improve their lives. ” the answer is almost always, “It depends.” We don’t do that here!

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100 Game-Changing Content Marketing Statistics Every Marketer Should Know

Atomic Reach

This email received a staggering clickthrough rate of 40 percent. 100 million hours of video per day are watched on Facebook. Facebook has over two billion active users worldwide. Content consumption on Facebook has increased 57 percent in the past two years. Articles with images receive 94 percent more views.