The Effective Marketer

NOVEMBER 18, 2011

When you think of your company’s brand (whatever size company you may be working for / with), you have to consider the following aspects of who your company is: Purpose: why do you do what you do? Analytical vs. Impulsive. This is all good, and is all part of branding. How is branding related to content marketing? Funny vs. Taciturn.

Content Marketing 100

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The Effective Marketer

FEBRUARY 9, 2012

Why Your Inbound Program Isn’t Working. Delivers sophisticated reporting and analytics. But for those out there in the trenches, trying to follow all the advice and get their marketing engines running it is not that simple. Sometimes, despite your best efforts you can’t seem to move the marketing needle enough.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

JULY 12, 2009

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

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The Effective Marketer

MAY 3, 2011

53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers. Vendors should therefore really work with their customers and prospects in trying to justify the purchase.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. United States License. Theme: Contempt by Vault9.

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The Effective Marketer

AUGUST 30, 2010

The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Online success comes from thinking like a journalist and a thought leader”. United States License.

Work Management 100

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The Effective Marketer

JULY 26, 2011

Make subject lines work for you: Use subject lines with deadlines and action verb in order to help people spot your email easily in their inbox and to get them to act. Those are good, but I’d like to expand a bit on them and also put it in the perspective of a marketing manager. Five Email Productivity Tips for Marketing Managers.

Email Marketing 100

Email Marketing Product Tips Resource Management 100

The Effective Marketer

APRIL 10, 2012

I’ve now spoken to small business owners and startup founders and they have the same initial feeling that it should just work. Leveraging Email Analytics. You can also leverage your email marketing analytics to further enhance your campaign. Segment your list, create the email, send it out, evaluate results, repeat.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100

The Effective Marketer

MAY 1, 2012

Understand what works and what doesn’t – Get a form of site analytics set up on your site to assess what type of content works. and “what benefits are there to me?” should be in your mind when writing content so as to hook the reader in. You may find that a particular type of blog post does a lot better than others.

Promotion 100

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