ViewPoint

MARCH 22, 2018

I spend a lot of time on the phone talking to prospects about the value of informed conversation; the value of an automated cadence with built-in analytics capabilities; and the value of agile lead management processes that let marketing apply learnings to do an even better job of providing the leads sales needs. Our people do as well.

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

ViewPoint

FEBRUARY 2, 2011

A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Still, most B2B marketers have yet to truly embrace the full social toolset for their business. Why is that? But producing any old content isn’t enough.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

FEBRUARY 23, 2018

All associates are onshore, PointClear employees, working in a professional environment with an infrastructure of management, analytics and administration to support what they do. Plus, every one of them possesses five key qualities: They’re Nice, Smart, Curious, Hardworking and Ethical. Nice makes for a great working environment. They can’t.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

ViewPoint

MARCH 22, 2011

Last year I was looking for forms software to support CustomerThink. There are a variety of web analytics and web feedback solutions that can give you insight on how well the buying process is working for buyers. OK, this a consumer example. How does it relate to B2B marketing? As I reported in my "Customer 2.0"

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

SEPTEMBER 27, 2012

People are investing in data analytics skills, and they are bringing people from outside organizations—whether it’s from product companies or directly from consulting companies.”.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

MAY 10, 2012

That is, continuing to add features: social features, lead generation features and analytics. He comments, “Salesforce.com is a good example. They’re doing what a lot of the marketing automation platforms have been doing. It’s becoming a marketing automation platform, if it hasn’t already.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

That is, continuing to add features: social features, lead generation features and analytics. He comments, “Salesforce.com is a good example. They’re doing what a lot of the marketing automation platforms have been doing. It’s becoming a marketing automation platform, if it hasn’t already.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 5, 2015

Consider the experience of one software company: Content Marketing: Videos attract 300% more traffic and nurture leads. For example, a leading analytics firm I worked with tailored their nurturing program to 4 different verticals and multiple scenarios within each vertical. Increased use of video. Testing and optimization.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120