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What B2B Marketers Can Learn From Missing Bullet Holes

B2B Marketing Directions

Image Source: Wikipedia Data has become the lifeblood of modern marketing. Therefore, many have made - and continue to make - sizeable investments in data analytics. An incident that occurred during World War II dramatically illustrates a data analytics pitfall that is still far too common and not always easy to detect.

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

Always ask to see samples from the writing team. Encrypted searches don’t pass on the search terms to analytics software, including Google Analytics. However, as of 2017, no search terms are passed to analytics software at all. Create content you can link on Wikipedia pages. It’s tough, but not impossible.

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The Seven C’s of Content Quality

Biznology

Think of it like writing a Wikipedia article, where you actually need to put references into every statement. Outside of Wikipedia, you don’t need to include the references, but keep them in your back pocket and refer to them to strengthen your position, if necessary. Everything you write needs have solid evidence behind it.

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2 Huge Search Marketing Risks in 2012—And What To Do About Them

Biznology

Image via Wikipedia. When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. Sample social.

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How Many A/B Tests Should You Run a Month?

Convert

According to Wikipedia, the search engine giants each run over 10,000 A/B tests a year or about 800 tests a month. The ideal number of A/B tests to run is determined by the specific situation and factors such as sample size, complexity of testing ideas, and resources available. Sample size requirements. Sample Size Requirements.

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Sample review: “You can re-purpose some of your best content for Medium.com. ” — Cent Muruganandam. 2 ) Medium.

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Why Experiential Marketing Reigns Supreme in a Hybrid Event Driven World

SpotMe Blog

High-level analytics on KPIs such as most active users, popular sessions, and downloads. Each guest selected wines, then received a box of samples before the event. Source: Wikipedia. Experiential events are all about audience engagement and participation, so the opportunities are rich for collecting insights.