sales Analytics Related Topics 
Digital B2B Marketing
JUNE 11, 2014
When you report this as a sale driven by marketing, you are taking credit for a sale even though marketing didn’t cause it. Like view-through reporting, marketing influenced revenue, sales or leads counts who your marketing had the chance to reach, without any indication that your marketing made a difference in the outcome.
Digital B2B Marketing
JULY 26, 2011
To stop with the sales, the marketing or the technology, and share a bit more about who we are when we don’t put on a public face. I’m analytical. I started my career in analytical disciplines. When I put on a media planning and buying hat, this and my analytical side drive planning. Food is important.
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Digital B2B Marketing
AUGUST 28, 2012
You must understand and appreciate the importance of finance, sales, talent management, supply chain, product development and more to the business. Analytically Inclined Marketing is a data-driven discipline. From increasing brand awareness or to driving the sales pipeline, analysis will uncover new opportunities.
Digital B2B Marketing
SEPTEMBER 27, 2011
So your sales consultant can contact me? The marketing automation machine lives on a diet of email and your sales process is built on the telephone. I am a digital and B2B marketer with a background in online media and analytics. “Why do you want my email and phone number again? No thanks, I’ll pass.”
Digital B2B Marketing
AUGUST 30, 2011
With complex buying processes, multiple stakeholders, and a high touch sales process, how important is a brand? It is important to remember the interaction with your sales team, one-to-one, will have a tremendous impact on your woozle, but it is not the only factor. And what does that have to do with a woozle? About Eric Wittlake.
Digital B2B Marketing
JULY 7, 2011
A challenge faced by sales and marketing is the emotions that matter are not the easy ones to create. Here are some of the stronger and more powerful emotions at play in B2B marketing and sales: Trust. Will your sales and marketing address these emotional needs, or will you rely on rational positioning? About Eric Wittlake.
Digital B2B Marketing
JUNE 23, 2011
Through the sales and negotiation dance, the cards were slowly revealed one at a time, with you and your prospect jockeying for advantage through the entire process. I am a digital and B2B marketer with a background in online media and analytics. This change has turned demand creation upside down. Your traditional cards are gone.
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