Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. There are something like 150 million blogs. 500+ TV channels. 2 million tweets per hour.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Buffer

MARCH 13, 2018

The tagging system should be unique for each person. As marketers, we’re all somewhere on the analytics expertise scale (whether we know it or not!) From the analytics wizards to those of us just starting to dip our toes in data analysis, we all have a base layer to work from. Ex: Step 2: Assign a “tag” to each goal.

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111

Single Grain

JANUARY 31, 2020

SEMrush provides three standard monthly plans: Pro plan at $99.95. Guru plan at $199.95. Top Features of WordStream Advisor: WordStream Advisor lets you evaluate Google Ads account performance and receive personalized, intelligent recommendations such as improving ad extensions based on users’ individual account data.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Convince & Convert

MARCH 4, 2010

JG You know that tattoo says Leslie from the person's perspective right? JG You know that tattoo says Leslie from the person's perspective right? We see blogging both as community building and as a function of being a web based business.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And infuse your writing with personality and voice. (If Make links to your bio easy to find.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 28, 2010

Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Except in this case, they were almost always talkers because a home is so personal and it's easy to share. It’s entirely possible she is a Mass Influencer. Thanks again.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Martech Advisor

SEPTEMBER 26, 2019

Jochen: Our brand transformation starts with a uniquely personal question, “What do you want to protect?”, We are excited by the personalization this transformation will highlight. This is the first major campaign that our new media-buying team fully managed. Our marketing reaches across offline, online, and mobile.

Digital Transformation 45

Digital Transformation CMO Work Management Marketing Management 45

Digital B2B Marketing

JUNE 7, 2012

May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. Generally used for paid media programs and calculated media cost divided by clicks. PURL : Personalized URL.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Optinmonster

FEBRUARY 10, 2020

Businesses could now use email marketing , banner ads, chat messaging , and all those other online marketing tools we’ve come to know and love. Because they’ve just been talking to a real person about how awesome it is. But when it comes to inbound marketing, email campaigns take it a step further.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Make sure you’re tying together your email program and your social media program. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Today, that initial contact can be created over a few hours using social media. But it's nowhere near as challenging as the other parts in my personal opinion.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

AUGUST 18, 2010

I just don't think that it's about right and wrong so much as it is really understanding what you want to accomplish for your clients and creating an internal environment that supports this newer way of thinking as opposed to pushing it to one area andnot supporting the person charged with implementing change. Does that make sense?

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

SEPTEMBER 20, 2010

. “Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. Tom agrees, and included that concept in the Executive Summary.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

SEPTEMBER 21, 2010

I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. At one point we discussed headline writing and what draws clicks within the social media content universe. I had some anecdotal stories to share, but I’ve never looked at it methodically until now.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

SEPTEMBER 21, 2010

That's why I mentioned that even though I'm showing in my table my personal ranking of these tools, it's meant to be just a starting point. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! RT @jaybaer: Not sure which social media tools to use?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

AUGUST 26, 2010

. “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said. Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. I implement bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. They are still stuck in the old paradigm of interruption marketing. “Well, I got to start a Twitter feed for one client, but we no longer work for them.

Social Media 140

Social Media Media PR Webinar Metrics 140

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. I implement bit.ly

Social Media 40

Social Media Paid Content Tools Media 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Online blog needs various marketing methods to get converted into big business. Google Analytics. B2B strategic marketing consultant’s value proposition.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Free Download: 2010 Online Marketing Blueprint. Free Download: 2010 Online Marketing Blueprint. How Much Should Brands Pay for Content Marketing? Junta 42 , July 29, 2010 This cost of content marketing post was inspired by Kate Headen Waddell’s post entitled Pay Peanuts Get Monkeys. What did I get?

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

AUGUST 3, 2010

And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. link] Greg Allbright I'm thinking about going all in on a Facebook page focus for my marketing and away from the website.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. link] Greg Allbright I'm thinking about going all in on a Facebook page focus for my marketing and away from the website.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Webbiquity

FEBRUARY 14, 2011

Scott Frangos believes that content is no longer the “king&# in online marketing strategy, but rather is now more like the “queen&# with social media connection—your ability to share content and interact with readers—now playing the role of king. Tiny leaders want to be the smartest person in the room.&#.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Convince & Convert

APRIL 7, 2010

I’ve personally discovered several restaurants that way). This can only increase when 4SQ release the business analytics dashboard and (I assume) give more power to venue owners (e.g. Is it scalable to give every single mayor or person who checks in 20 times something for free? create their own badges etc?)

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

MARCH 2, 2010

Not the ready, fire, aim email that’s the bane of your inbox, but smart, contextual email that sends the right message to the right person at the right time. That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit.

Business 117

Business Paid Search Agency Social Media Analysis 117

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60