Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. The most simplistic approach to evaluating customer engagement is to measure conversion rates.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JANUARY 18, 2012

The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). A good website audit will analyze and evaluate several key elements to measure the marketing effectiveness of your current industrial website.

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. HOW: How will you measure the success of your email campaigns?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. You can easily get good data from your Google Analytics. Here’s how: Log into your Google Analytics. Next, consider optimizing your site and landing pages for the mobile experience.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. In other words, measure and prove it! Measure the results and use the statistical evidence to determine whether to publish your prices on your website. Create an online Pricing/Prices page.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

DECEMBER 17, 2010

Organic search engine optimization (SEO) is mandatory. See 3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites. See The Twofold Benefit of Optimizing Marketing Content. Web analytics – no industrial website should be launched without one. It is impossible to optimize something if you can’t measure it.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60