Analytics Marketing Mix Marketo ROI Social Media 
Adobe Experience Cloud Blog
DECEMBER 12, 2011
by Maria Pergolino The three As: Algebra, Analytics and Automation. If you’re not using these three concepts in your online campaigns and for determining marketing ROI , your numbers aren’t adding up the way they could be. Simply put, if “a” is your marketing campaign, “b” is what you can expect from your customers.
Adobe Experience Cloud Blog
JUNE 27, 2011
If you are using marketing analytics to determine unique visitors, kudos. If not, you’re missing out on a load of opportunities to fine-tune and ramp up your B2B marketing. For additional suggestions on measuring social media marketing, check out Social Media Metrics by Jim Sterne, a primer that covers every facet of the topic.
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Adobe Experience Cloud Blog
APRIL 19, 2011
by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. To achieve optimal social messaging with Twitter, consider using URL shorteners such as bit.ly. The same holds true when developing strategies for Twitter.
Adobe Experience Cloud Blog
MAY 24, 2010
Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers. Google Analytics.
Adobe Experience Cloud Blog
JUNE 6, 2011
Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads. Here are five key areas leading marketers are paying attention to now. Content creation is essential to the B2B marketing mix. Integrate social media strategies.
Convince & Convert
JANUARY 11, 2017
Few digital marketers entirely neglect marketing analytics. The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. Daniel: Yeah. Daniel: Definitely.
Ambal's Amusings
FEBRUARY 9, 2010
"Marketers need tools to measure social media results the same way as other marketing programs." " Tom Pick 's Marketing Prediction for 2010. With increased time spent on social media marketing, C-level executives will pressure their teams to demonstrate measurable ROI from these programs.
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