Salesforce Marketing Cloud

FEBRUARY 7, 2024

In today’s AI boom , businesses are recognizing that data fuels the digital engine of best-in-class customer experiences. Customers expect businesses to respect their privacy preferences – and by not doing so, can result in reputational damage and loss of customer loyalty. Data takes center stage in building trust. The outcome?

Lock-In 59

Lock-In Privacy Practices Work Management 59

Salesforce Marketing Cloud

JUNE 12, 2023

The hottest topic in service today is generative AI, especially in the contact center. 84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

ClickZ

JUNE 18, 2020

30-second summary: While CDPs have always been a useful marketing tool, they’re typically only as good as the data they are fed, ultimately leading to the generation of incomplete customer profiles. Enter artificial intelligence (AI) and machine learning (ML) which are revolutionizing CDP analytics.

Marketing AI 83

Marketing AI Planning Ideal Customer Profiles Budget Programs 83

Salesforce Marketing Cloud

MAY 9, 2023

It’s the kind of question that companies are increasingly using artificial intelligence (AI) to answer quickly. But consider these two potential, AI-generated responses your agent could send to this customer. Response 2: Jon, thanks for being a Gold Level loyalty member! Response 1: Thank you for your inquiry.

Marketing AI 98

Marketing AI Ideal Customer Profiles Lock-In Customer Satisfaction 98

Salesforce Marketing Cloud

MAY 30, 2023

Not considering it a critical part of your marketing could cost you revenue and end a customer relationship before it even begins. See what Forrester’s Total Economic Impact of Salesforce’s Marketing Cloud study found worked best. Your website conversion rate is an easy way to see the return on investment for your marketing efforts.

Marketing AI 52

Marketing AI Ideal Customer Profiles Marketing Websites Tips 52

chiefmartech

SEPTEMBER 1, 2018

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. They asked me eight great questions about martech for marketing executives. In many ways, we’re living in the golden age of marketing technology. These are my suggestions in reply.

Enterprise Management 56

Enterprise Management Work Management Marketing Management CMO 56

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. 61% percent of businesses say that lead generation is their biggest marketing challeng e. 61% percent of businesses say that lead generation is their biggest marketing challeng e.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356