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Personalized content for more effective content marketing

Biznology

Many individual vendors and solutions – the Mailchimps and Leadlanders and Leadfeeders of the world – also have tools that many aren’t aware of. If you’re rolling your own solution, you’ll need to roll your own analytics solution, as well. Don’t call them, they’ll call you. It’s an absolute must for long-term survival. Personalizing content will yield much greater results.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

We are keeping the reviews independent--actually using the products/services, and then critiquing them. I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. They meet their promise. Day 1. Day 2. Day 3.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

We are keeping the reviews independant--actually using the products/services, and then critiquing them. I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. They meet their promise. Day 1. Day 2. Day 3. sale

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark

Analytics packages do this all the time to measure website performance.  JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality. DemandBase integrates with Analytics packages and Salesforce as well, allowing you to track website activity of classifications of companies.  But again, this information is tied to a company visit; not a user visit. 

What Determines Success for B2B in the Online World?

EMagine B2B Blog

Therefore, it is imperative that end to end analytics be used to measure the impact of your social media strategy from traffic to leads to closure. This can all be defined through the use of a combination of analytics tools like Google analytics and marketing automation software like Marketo, Leadlander or Eloqua. In the world of the consumer, it is easy enough to judge success with your online marketing efforts. To put it plainly, success=sales. Even more obvious is success for eCommerce sites. Success+checkout thank you message. So what determines success?

Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup

delicious b2bmarketing

Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. When most people think ab0ut website analytics they think of Google Analytics , which really is a poor tool for a sales person to be looking at as it provides information overload. With LeadLander you can get realtime feedback on this.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) lead automation management vendors. Was that you? Based in the U.K.,

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m sure I forgot a few. Among other stuff. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did. have checked out Hubspot and LeadLander. Feel free to chime in if I did.