Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. It seems only natural that online social interactions should be part of this profile.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

OCTOBER 11, 2012

LinkedIn is the only major social network that doesn’t permit brands to interact as members. It generates longer links, but they’re compatible with Google Analytics. Do you agree?”. Make it Personal. Only people can post content. With that in mind, make sure your posts have a personal tone. prior to posting them.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JANUARY 16, 2012

It’s like Moneyball: analytics + baseball = new game.” We need deep analytics around everything in the organization. Noting that 30% of customers abandon Web pages within five seconds, he highlights the close-to-real-time analytics built on top of a scalable social network. “This is rethinking.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. In order to do ROI right, you need to track every customer contact, not just interactions with the sales force. Web analytics today deliver unprecedented insight about online interactions. They look like this: [link].

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

OCTOBER 31, 2011

Our analytics told us we had about a 74% chance of winning. You want to interact with people who can help you understand meaning. We did end-to-end integration almost every two weeks, then drove into data to determine which factors were contributing to right and wrong answers. We went into the final game with Ken Jennings.

Ad Building 50

Ad Building Buzz Domain FAQ 50