Remove Analytics Remove Intent Remove Long Tail Marketing Remove Wikipedia
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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Tom Mandel. James Robertson. Euan Semple. David Weinberger. Categories. 10000 Miles. Design Thinking. 6 Minute Epic. advanced search. Andy Carvin. Artisanal Economy. BBC Manchester. Blue Monster. Book Review. Brian Hurlburt. Bryant Park Project. Innovation. innovator interviews. Innovator's Dilemma. Intelligence Services. interaction.

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What Is the Google BERT Search Algorithm Update?

Single Grain

BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a search query. In this process, Google picks up “entities” from a query and generally uses Wikipedia as a database to find the entities in the query.

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How to Quickly Find Featured Snippet Opportunities For Your Site

accelerate agency

Data compiled by STAT Search Analytics found that around 82% of featured snippets fall into this category. Each of those tools give you access to in-depth analytics of your site. The strength of this tactic is shown by Wikipedia. In the USA, Wikipedia also own over 11% of all featured snippets according to Ahrefs.

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Google Algorithmic Update: SEO Best Practices for B2B Brands

Valasys

Britney Muller, the Senior SEO Scientist at Moz advises targeting “ link-intent keywords ”. She elucidates that leveraging the keyword statistics & keyword facts will give marketers an idea to write impeccable pieces of content around link-intent keywords.

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The Future of Content Strategy

Hubspot

Publishers now have to restructure their content to try and appear within these featured snippets , of which Wikipedia reigns supreme — owning an estimated 11.2% Each cluster topic page for the pillar focuses on providing more detail for a specific long-tail keyword related to the main topic. of all featured snippets.

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How to Use Data to Create More Relevant Content

Hubspot

Aside from long tail and short tail keywords , there are four types of keywords you should know about: Brand phrases. Buyer-intent keywords. The majority of your link building and content efforts should be focused on buyer-intent keywords and keywords closely related to your product or service. Brand terms go here.

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Complete Guide to B2B Marketing

Directive Agency

Reporting on analytics. This content should serve three purposes: Rank for keywords with high volume and valuable intent. This way, you increase the potential of even your educational intent converters to turn into customers over time. Reviewed number of organic landing pages in Google Analytics. Content marketing.