B2B Memes

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Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

While you might be passionate about analytic philosophy or avant-garde classical music, you should probably avoid titles like “What Wittgenstein Can Teach You about Buyer Personas” or “ Arnold Schoenberg and the Art of Content Marketing.”). That we can learn something about B2B from IBM is useful but not surprising. But Little Bunny Foo-Foo?

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Journalism, Aggregation, and Doing Things with Words

B2B Memes

The last is Aaron Bady’s deeply analytical post on zunguzungu. And for the benefit of any accidental readers, aggregation , per the Nieman Journalism Lab , is “the practice of bringing together pieces of news and information from elsewhere on the web into a single news source.”).