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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. situation].”

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4 Marketing Technologies Every Company Needs to Embrace

Valasys

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels.

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Beginners Guide to UTM Parameters for Better Conversion Tracking

Huptech Web

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Email Marketing Services in 2023 Choosing an email marketing platform can be difficult as providers offer different features and pricing options. Platforms like MailChimp , HubSpot , and Constant Contact offer consistent, user-friendly experiences that let you set customer journeys and send emails.

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4 Tools That Will Guarantee More Audience Engagement for Your Brand

Televerde

Automating email gives you the ability to set up automatic touch points with individual customers and also send mass-communications like product promotions to larger groups (and those can be targeted, too). WordPress and Squarespace are some of the most-used CMS platforms for mobile solutions (here’s a longer list of recommendations ).

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The Top Four Landing Page Builders to Help Boost Conversions

ClearVoice

Therefore, creating and building new landing pages to promote lead magnets , downloads or other types of gated content should be aligned with your overall content marketing goals. Here are four great options, from @HubSpot to @Unbounce. HubSpot is a popular and high-powered full-on marketing automation suite and solution.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. Here’s a rundown of five relevant categories of MarTech and some of the key tools to consider: Advertising & Promotion. Gartner Research. MarTech’s Growth Has Been Explosive.