Customer Experience Matrix

NOVEMBER 16, 2010

The big exception on the data front is what Eloqua calls “revenue performance management” (RPM), which uses a new analytical database that tracks the movement of leads through stages within the buying process. Unfortunately, Eloqua hasn’t released the actual reports that will be provided for RPM.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Customer Experience Matrix

FEBRUARY 16, 2017

Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. Analytics include dashboards, attribution reports, and funnel analyses that track customers through a purchase process.

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Customer Experience Matrix

JUNE 9, 2010

This is no different from the “sales funnel” that sales managers have long measured, nor from the AIDA model (awareness, interest, desire, action) that structures traditional brand marketing. Clear Saleing bills itself as an “advertising analytics platform”.

Top of Funnel 120

Top of Funnel Marketing Funnels Allocation Marketing Management 120

Customer Experience Matrix

MARCH 5, 2009

1 0 1 1 check in/out, version control (manage asset creation to ensure only one person at a time is making changes; allow users to review and recall old versions) Database Management 0 0 1 0 0 0 0 separate analytical (cube) database (copy operational tables into a separate database for reporting and analysis) 1 0 1 0 0 1 0.5 0 0 0 0 0.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

MARCH 29, 2016

Each plan can have a marketing funnel with its own set of stages and targets for conversion rates, velocity, and deal size. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Customer Experience Matrix

DECEMBER 22, 2015

Because the imported opportunity data includes sales stage, reports can also track movement through the sales funnel, calculating conversion rates and velocity (time to move from one stage to the next). They can compare performance over time, compare specific programs against an average, and see top campaigns by lead source.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel B2B Marketing Allocation 120

Customer Experience Matrix

OCTOBER 2, 2011

This strategy has two main elements, which were set out by CEO Brian Halligan in his keynote: - expansion to “middle of funnel” marketing. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Customer Experience Matrix

OCTOBER 9, 2013

Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Note that not everyone is a marketing automation user.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketing Automation Lead Scoring 120

Customer Experience Matrix

DECEMBER 29, 2009

It lets it generate some page-oriented Web analytics reports similar to Google Analytics. In addition to Web analytics, it provides detailed reports on Web site visitors, including reports that link anonymous visitors to their company through their IP address.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Customer Experience Matrix

NOVEMBER 28, 2012

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” That original DMP is still the foundation of the [x+1] suite.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Customer Experience Matrix

OCTOBER 8, 2014

Once you have all that data and have managed to link identities across different sources, you can apply some truly whiz-bang analytics to estimate the incremental impact of different messages on short- and long-term customer behaviors.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Planning 120

Customer Experience Matrix

MARCH 23, 2007

If you think this sounds similar to the funnel reports provided by most Web analytics systems, so do I. Web analytics systems generally take a more mechanical approach, arranging pages based on frequency of use or links to other pages. “The value jumps right out,” according to John.

Generation 120

Generation Work Management Display Analytics 120

Customer Experience Matrix

JUNE 17, 2009

Each activity can be assigned several Web pages to track as goals, allowing reports to show leads moving through a conversion funnel. This feature is a somewhat unusual among demand generation systems but pretty common in Web analytics.

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120