CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
ViewPoint
MARCH 6, 2012
But once CEOs mandate this shift, work needs to be done to turn the vision into reality. Overall, it requires an understanding of the purchase process from the buyer's point of view. This is where CMOs can make a noticeable impact. Understand the Buyer’s Experience. A turnaround in this area can boost the top line.
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