6sense

DECEMBER 1, 2021

Most of us don’t recognize just what or how much data about our interests and intentions we leave in our wake. We refer to this world of anonymous buyer intent data as the Dark Funnel. 70% of today’s buying process occurs undercover without engaging sales . We’re inclined to think of our steps as anonymous.

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

Albacross

NOVEMBER 4, 2021

Source: Forrester , 2021). You might have heard about intent data before, but chances are that you are still missing out on efficient strategies to act on it. Intent data can capture and record these activities, and remove roadblocks throughout the buyer journey : 77% of the buyers think the purchase journey is complex and hard.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Hubspot

AUGUST 30, 2023

Contrarily, only 20% of underperformers use AI to automate internal processes and improve customer experience. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. But how does refusing AI impact business results?

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Identified ideal buyer intent keywords.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. Made using Midjourney What is B2B Lead Generation?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). Ultra-Successful Segmentation.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Hinge Marketing

MARCH 12, 2020

A website should be a powerful and silent partner in a firm’s business development process, their recruiting program and even their service or solution delivery. In fact, Forrester predicts that over 13% of all B2B revenue will be direct through websites by 2021. Your website should facilitate this process.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. Driving Buyer Intent & Conversions.

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Full Circle Insights

FEBRUARY 28, 2023

. “Together we are creating more streamlined and effective workflows so customers on both sides can follow a comprehensive ABM funnel that includes our robust intent data.” ” This new integration leverages 6sense intent data to identify accounts that revenue teams should target as well as buying stage predictions.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52