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Why we care about B2C marketing: A guide for marketers

Martech

Processing. B2C digital marketing strategies. Content marketing is among the most important and effective B2C digital marketing strategies today. But perhaps the most important trend is the continued use of data analytics in digital marketing strategies. Get MarTech! In your inbox. Click here to download!

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The 10 best Boomset alternatives and competitors

SpotMe Blog

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

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Reinventing the digital experience platform

Martech

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

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What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

Customer data management (CDM) is defined as the process and framework of collecting, managing and analyzing customer data from diverse sources to form a unified view of each customer. Popular customer data management technology platforms and software. 4 reasons why marketers need to prioritize CDM. Data collection and integration.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

The Webexpeneses software suite provides additional solutions for automated invoice processing, corporate travel management, payments + reimbursements and, audit. With any time, anywhere access process payroll, and gain insights into pay and earnings trends. LEARN MORE. Built to help operate a business and meet compliance needs.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

The Webexpeneses software suite provides additional solutions for automated invoice processing, corporate travel management, payments + reimbursements and, audit. With any time, anywhere access process payroll, and gain insights into pay and earnings trends. LEARN MORE. Built to help operate a business and meet compliance needs.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

The Webexpeneses software suite provides additional solutions for automated invoice processing, corporate travel management, payments + reimbursements and, audit. With any time, anywhere access process payroll, and gain insights into pay and earnings trends. LEARN MORE. Built to help operate a business and meet compliance needs.