Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Email Performance Trends. 1) Email clickthrough rates dropped to 4.4% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. 6) Open rates for triggered emails hit 49.8%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Litmus

JUNE 16, 2021

In fact, Forrester Research predicts that marketing message volume will increase by 40% in 2021 from B2C companies alone. The Litmus Insights Digest, a weekly summary of email engagement, makes it even easier to stay on top of subscriber trends and behaviors with no extra effort. Email insights delivered right to your inbox.

Eloqua 77

Eloqua Privacy Protection Aggregators Click Rate 77

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

6sense

DECEMBER 10, 2021

It wanted to reverse the team’s trend of selling low to personas to selling high. Make your ABM practice more agile, effective and engaging by: Adding trending keywords based on new customer challenges and your differentiation . Partner with sales to leverage insights at every stage with: Engagement trends and alerts.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Terminus

DECEMBER 9, 2020

With that said, we’re still seeing some variation on the trend curve. – Forrester 73% of B2B buyers consume between three to seven pieces of content before speaking with a salesperson. Here are a few reasons why: 70% of the buyer’s journey is done before outreach to sales is made. – SiriusDecisions Only 0.75

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55

Vidyard

MARCH 23, 2021

Video Analytics Statistics 2.6 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4

Stats 65

Stats Video Marketing Enterprise Management Planning 65

The Lead Agency

AUGUST 18, 2019

Understanding the way new B2B consumers behave, how they interact with different channels, and trends in the marketing and wider business environments is key in targeting today’s B2B buyers. The following are the B2B marketing trends that we think will shape the B2B buyer journey in 2020 and beyond.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

Outgrow

FEBRUARY 22, 2022

However, growing on these platforms organically may have gotten tough considering the average engagement rate is as low as 0.83%. Infographic: Top Social Media Trends To Focus in 2022. Or even optimize the contents of the blog based on new trends, updates, etc. . It also offers powerful analytics. Guest Posting.

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

The Lead Agency

AUGUST 18, 2019

Understanding the way new B2B consumers behave, how they interact with different channels, and trends in the marketing and wider business environments is key in targeting today’s B2B buyers. The most successful B2B marketers in 2020 will look carefully at the trends in the industry and really listen to and act on what they are saying.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

Hubspot

DECEMBER 5, 2012

Luckily, you can sniff them out with analytics. Using Analytics to Identify Rotten Lead Nurturing Workflows. Identify your poor performing campaigns by checking the following four metrics using your marketing analytics tools. Start with the open rate of each email in the workflow. Here are five places to check.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. You’re going to need to establish KPIS, configure analytics , and build reports that map metrics back to the bottom line. . . #18. Top. . . . Ascend2. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

OCTOBER 3, 2017

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. Don't just talk about click-throughs or open rates. 2: Align the organization.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97