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Crafting Great Social Media Videos That Get Views

Convince & Convert

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche.

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The most important social media metrics to track

Sprout Social

What should you be tracking? The names of key metrics can vary from one channel to another, but we’ll cover the core measurements that you’ll want to stay on top of for your KPIs, goal setting and campaign tracking. Specifics that you track will vary by industry, business and campaigns. Is it even important for your business?

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Why brands need a social media monitoring strategy

Sprout Social

If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Your monitoring approach should start with listing everything you want to keep track of and how you’ll be responding to those messages.

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The power of a niche: How Monica Lent built a thriving paid community for developers

ConvertKit

Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers. The resource she already had was an audience of 9,000 developers who followed her on Twitter. Image via Monica Lent on Twitter. Let’s dive into her story.

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The Best Free and Paid Facebook Analytics Tools

Brandwatch Marketing

Thankfully there is no shortage of Facebook analytics tools to help maximize its potential. Some of these tools offer analytics for multiple social media sites, which makes sense when 91% of brands have multiple social accounts. Free Facebook Analytics Tools. Detailed reports including page level and timeline level analytics.

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5 must-have social media dashboard templates for brands

Sprout Social

Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place. Example: Facebook, Instagram and Twitter). For example, one for tracking monthly changes in brand reputation and sentiment, as seen in the example above. Which channels need to be measured?

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A beginner’s guide to social media marketing tools

Sprout Social

Social media scheduling tools make it easy to schedule and track every social message you’ve created across all of your individual social media profiles and networks. Social media analytics tools If your data is off, your social strategy is off. Social media analytics tools are key to a cleaner big picture.