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How to protect and leverage your single source of truth

Martech

The harder it is to keep track of, the less consistency across your brand management. Do you have any of these tools that are (or should be) utilizing assets from your DAM? How many eyes saw it and where? The metadata may be incorrectly entered or fall off completely, file names may get changed.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Keep an eye on what customers search for online.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. Informed by hundreds of marketing executives, this report found that the magic number is 10% or more of a yearly budget.

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Tips and Tools For Improving Your Website UX

SmartBug Media

UX best practices promote improving the quality of the users’ interactions with and perceptions of your product or service, and there are many things you can do to improve the UX of your website, such as: utilize white space effectively. segment key information with bullet points. optimize your page speed. use images wisely.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . These are super important, but hard to track without a tool. These are the warm leads.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. This includes your data analytics, MRM, DAM, and agile marketing management technologies. Partner with a Marketing Agency.

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on ICPs, storing customer information, communicating with key stakeholders, and running ads. Below, I've broken technology out based on how your company could use it to facilitate ABM.