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How to protect and leverage your single source of truth

Martech

The harder it is to keep track of, the less consistency across your brand management. Do you have any of these tools that are (or should be) utilizing assets from your DAM? How many eyes saw it and where? The metadata may be incorrectly entered or fall off completely, file names may get changed.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Keep an eye on what customers search for online.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. Informed by hundreds of marketing executives, this report found that the magic number is 10% or more of a yearly budget.

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Tips and Tools For Improving Your Website UX

SmartBug Media

UX best practices promote improving the quality of the users’ interactions with and perceptions of your product or service, and there are many things you can do to improve the UX of your website, such as: utilize white space effectively. segment key information with bullet points. optimize your page speed. use images wisely.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . These are super important, but hard to track without a tool. This metric is undervalued by a lot of B2B companies. . Forecast - We track all deals with the closed-date of the current quarter. . 7: Closed/won. .

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. When people hear a piece of information, they tend to only remember 10% of it three days later. Partner with a Marketing Agency.

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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

The search engine announced new featured snippets that will include more in-depth information on the differences and similarities between two topics. Jennifer Slegg, who has kept track of the guidelines over the years, told Search Engine Land that the focus on the quality of content creators may be what impacts sites the most.

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