Crimson Marketing

FEBRUARY 3, 2015

Effective marketing analytics, Mahoney says, is the key to doing just that. In this episode of Moneyball for Marketing, we take a look through Peter’s eyes at attribution modeling, multi-variate testing and other marketing technology supported means to use data effectively. Testing, 1, 2, 3: Or 10, or 100!

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

OCTOBER 15, 2015

Like any other channel, it requires more than just maintenance; it must involve a cycle of testing and re-strategizing that can dig up reasons to increase (or decrease) resources. Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.”

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

FEBRUARY 9, 2015

” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. Can marketers deliver amid ongoing performance pressures?” ” . .” ” Marketing Substance. .”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

MARCH 30, 2015

. “Beyond privacy assurances and site monitoring, though, fewer than one-third of company respondents reported thoroughly optimizing other areas, including:” Executing website testing and optimization (25%); Speeding up web page load and responsiveness (23%); and. Improving visitor retargeting (16%).

Optimization 100

Optimization POS Ideal Customer Profiles Privacy 100