Paul Gillin
AUGUST 1, 2013
Highlights of IBM Analytics Research Report from Paul Gillin. ” A survey of more than 1,100 business and IT professionals in 95 countries – nearly half of which are midmarket businesses – also suggests that data quality is an important variable in the effective use of big data analytics.
Paul Gillin
MAY 16, 2012
How effective is the organization at responding to that? Do you have the tools to effectively engage in this dialog? All this dialog has created a mountain of data and we have to figure out how to apply social analytics and who’s got the toolsets that can help us. You need to be able to react to requests and to complaints.
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Paul Gillin
JANUARY 25, 2012
Surveys, A/B tests, website analytics and marketing automation are essential tools for professional marketers, but you don’t have to be a statistician to understand whether or not your campaigns are working. Facebook’s built-in analytics give you a pretty good idea of what’s sparking conversation on your page.
Paul Gillin
JANUARY 16, 2012
Improve forecasting effectiveness. It’s like Moneyball: analytics + baseball = new game.” We need deep analytics around everything in the organization. Lotus is effectively replacing the inbox with the social network. Leverage skills and distribute workload. Alistair Rennie at Lotusphere 2012.
Paul Gillin
JUNE 24, 2010
It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Not only was the webcast promotion more cost-effective, but it carried a predictable cost of about $1,500 per webcast, compared to the variable cost of the discount. Web analytics today deliver unprecedented insight about online interactions.
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