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6 Tactics for Turning Trade Show Interactions Into On-Site Sales

Hubspot

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Trade shows and other events are very noisy. 3) Attract Trade Show Attendees With Content.

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Sales and Marketing: The technology behind CRM

markempa

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. Providing performance tracking and analytics on campaigns. Before, the sales team had a great deal of control over the information flow and education of prospects. Defining CRM: Thoughts from three experts.

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The Top 130 Minnesota Tech Companies on Twitter

Webbiquity

Top designer and builder of modular and portable trade show exhibits worldwide. Empowering educators with knowledge and insights to improve student outcomes. The nation’s top business analytics and performance mgmt. solution provider #BigData & #Analytics. Followers: 5,990. Following: 235. LucyAssists.

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How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Historical data also sets a baseline for measuring change.

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