Better Together: How to Improve B2B Lead Quality with SEO and PPC
KoMarketing Associates
MARCH 12, 2019
And being that we’re talking specifically about lead generation, rather than ecommerce, I’d have to say that paid clicks generally, but not always , convert better than organic clicks. So does smart use of Google Analytics. And now, let’s look at how all these strengths and weaknesses play out when you combine the two search tactics.
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