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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume. 10 Great Alternatives to the Google Keyword Research Tool by Pamorama.

Keywords 100
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3 predictions for online marketing in 2016

Biznology

Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). Want to learn more?

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Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Moz

Internal links , or links that connect internal pages of the same domain, work very similarly for your website. A high amount of internal links pointing to a particular page on your site will provide a signal to Google that the page is important, so long as it's done naturally and not in a spammy way.

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How to be the Best Answer to Customer Questions: Insights from 600,000 Posts

BuzzSumo

Take as an example the question “what is content marketing?”. The Content Marketing Institute have written a comprehensive answer to this question on their site. As a consequence the page has received over 1,000 links from over 640 domains. As a consequence the page has received over 1,000 links from over 640 domains.

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Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

You’ve got a content marketing strategy, but is it working? If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Why Analysis Is Important. Defining success.

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How to Use Link Building for Improving SEO

seo.co

Your domain authority is dependent on these metrics, but you can’t just go out and build links with abandon. Instead, your best bet is to use guest posts—custom-written content for external publications that contain a relevant, informative link pointing back to your domain. Cite yourself on Wikipedia.

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You’re doing a terrible job with search and social

Biznology

Before you start going through the five stages of grief (denial, anger, bargaining, depression, acceptance), please learn a little bit more about what you’re doing wrong with your search engine marketing strategy before Google thwacks you on the nose. You’ve a Chequered Past. He has created a real mess, over time.