Analytics Display Forrester Research Webinar 
PathFactory
APRIL 13, 2023
Is a webinar more your style? This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here.
Only B2B
FEBRUARY 16, 2022
According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Use quantitative tools like Google Analytics to better interpret how consumers engage with your marketing resources.
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Convince & Convert
SEPTEMBER 20, 2010
A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.
Hubspot
JANUARY 27, 2012
By using analytics to keep tabs of the content leads view and the interactions they have with your company, you can build a more relevant, personalized experience for each lead. With lead scoring, you can attach values to each of your leads based on their professional information and the behavior they’ve displayed on your website.
The ROI Guy
OCTOBER 11, 2010
According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g.,
Rev
NOVEMBER 20, 2018
To transform this data into actions, those companies are using machine learning, predictive analytics, natural language processing, and other programming techniques under the banner of artificial intelligence. Resources include blogs, webinars, books, podcasts, videos, infographics, marketing events, and so on.
Rev
NOVEMBER 20, 2018
To transform this data into actions, those companies are using machine learning, predictive analytics, natural language processing, and other programming techniques under the banner of artificial intelligence. Resources include blogs, webinars, books, podcasts, videos, infographics, marketing events, and so on.
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