Analytics Display Forrester Webinar 
PathFactory
APRIL 13, 2023
Is a webinar more your style? This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here.
Only B2B
FEBRUARY 16, 2022
Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Use quantitative tools like Google Analytics to better interpret how consumers engage with your marketing resources. Choose the appropriate mode for publishing your material, such as blogs, videos, or webinars.
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6sense
JULY 21, 2016
Whether it’s a spike in traffic from a website redesign, an increase in engagement from a new piece of content or fresh leads from a webinar, most marketers are living campaign to campaign. In the words of B2B ESP keynote speaker Andrew Davis , “Marketers are addicts – always chasing a high.” “Vision is critical.
Salesforce Marketing Cloud
NOVEMBER 29, 2023
Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. Amplified reach. Lower overhead.
EMagine B2B Blog
MARCH 29, 2018
Using PPC ads (including text, display and remarketing) you are able to target your audience, reaching them at the right time – right when they are searching or browsing for what you’re offering. Recorded Webinars. This includes companies that report on top performing tech companies and trends such as Forrester and Gartner.
Hubspot
JANUARY 27, 2012
By using analytics to keep tabs of the content leads view and the interactions they have with your company, you can build a more relevant, personalized experience for each lead. With lead scoring, you can attach values to each of your leads based on their professional information and the behavior they’ve displayed on your website.
The ROI Guy
OCTOBER 11, 2010
According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g.,
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