Litmus

JUNE 8, 2021

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Monitoring deliverability.

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 104

Webinar Metrics Privacy Protection Analytics Privacy 104

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. The Apple Audience Report in Litmus Email Analytics is available on Litmus Plus and Enterprise plans.

Privacy Protection 108

Privacy Protection Privacy Open Rate Deliverability 108

ANNUITAS

MAY 1, 2014

I sat in on several sessions focused on automation, analytics, and reporting. I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Accountability in marketing.

Privacy Protection 100

Privacy Protection Privacy Deliverability CAN-SPAM 100

Litmus

SEPTEMBER 20, 2022

Deliverability rate or inbox placement rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. So: what should email marketers have on their pre-send email checklists? Unsubscribe rate. Bounce rate.

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Document your lead magnets, signup forms, single- or double opt-in stance , and list cleaning routine.

Email Marketing 93

Email Marketing Marketing Strategy Marketing & Strategy Planning 93

Litmus

JULY 20, 2021

What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The state of email analytics in 2021. According to our State of Email Analytics report , nearly half of brands (45%) don’t track email interactions down to conversions. Here’s what we found.

Webinar Metrics 136

Webinar Metrics Click Rate Deliverability Open Rate 136