article thumbnail

6 Tips to Evolve Your Content Strategy in 2020

Valasys

Intent’ data fetched from your website analytics as well as the third-party data platforms can help evolve your content strategy with a 2020 vision. Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. So, the process of lead nurturing is important.

article thumbnail

Optimizing your site information architecture (IA) for Panda

Biznology

In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. Sitemaps, de-indexing and redirecting. Normally, Google will pay close attention to site IA when it attempts to rank apparently duplicate content within the same domain.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2023 Complete Guide to International SEO

Brightedge

You can also use Google or Adobe Analytics to see where your website traffic is coming from. Not only will implementing hreflang tags improve user experience, but your rankings will also benefit from informing search engines that close duplicates are meant to serve specific regions.

SEO 59
article thumbnail

Complete On-Site Technical SEO Checklist

seo.co

Google Analytics. Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign. In general, Google Analytics can tell you which marketing channels will serve you best and which to avoid. The SEO-specific insights you’ll get from Google Analytics include: Your monthly search traffic.

article thumbnail

Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]

Moz

All that changed in January when Google announced they would de-duplicate search results to show the featured snippet URL only once on the first page of results. As an additional tool, we were also tracking keywords using STAT Search Analytics. For publishers, this was known as " double-dipping.". No more double-dips.

Opt-out 66
article thumbnail

What Is A/B SEO Testing?

Single Grain

Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. If I shorten my URL structure, then Google will be able to understand my page’s content more easily, and therefore rank my shorter URLs higher in the SERPs ”. 3) Google Ads.

SEO 104
article thumbnail

International SEO: How to Optimize Your Website to Capture a Global Audience

Single Grain

Hreflang tags are also helpful in avoiding the duplicate content issue because you explicitly indicate that there are alternative pages on your domain. Remember: If you do not translate the page content and still have separate URLs in your website targeting different countries, Google will count the pages as duplicates.

SEO 98