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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers. Linkedin Ads.

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15 cutting-edge tools every B2B marketer should know

Martech

The big advantage for marketers is easy access to third-party data in real-time (Snowflake partners with over 100 data providers) and convenient tools for marketing execution and analytics. Think of what you could do, knowing whether the members of your target buying committee are Motivators or Questioners.

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Building Your B2B Marketing Database

Biznology

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers.

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Interview with Brian Hansford

Onalytica B2B

As my career progressed, I transitioned from sales to marketing and my first big career move happened when I ran a global field marketing program in the US and Europe. I also began working with CRM systems to enable database marketing efforts and lead results analytics. If you have an idea, let me know!

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Automating B2B List Building: Tools and Techniques for Streamlined Lead Generation

Only B2B

Must Read: Pro Tips To Build Your B2B Contact List On LinkedIn Essential Tools for Automated B2B List Building A. For instance, predictive analytics powered by machine learning can help in identifying potential leads with a higher likelihood of converting into customers.

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Case study in data-driven B2B customer acquisition marketing

Biznology

My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. First, we target the right accounts.

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Troubleshooting your B2B marketing data problems

Biznology

This can be done by hand, using Google Analytics, or more easily by using any number of services that enable IP address look-up. Marketing automation systems are increasingly baking this option into their tools. You might also add a LinkedIn profile URL to the record. Sign up for our emails here. Save this article as a PDF.