KoMarketing Associates

APRIL 3, 2017

New research suggests that B2B marketers are satisfied with the third-party resources they turn to for data, but they have more confidence in the information they harness through their own CRM. Nearly a third (32 percent) also said that they intend to use at least three different third-party sources for analytics in 2017.

Marketing Report 120

Marketing Report B2B Marketing CRM B2B 120

KoMarketing Associates

MAY 9, 2017

videos, emails) over others? Email is the most popular channel for personalization, with a majority of marketers (72%) using personalized email to increase engagement and conversions. Marketers are also leveraging marketing automation platforms and CRM solutions. Do they personalize certain types of content (e.g.,

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

OCTOBER 23, 2018

Being a data-driven marketer is great (and necessary), but how might things change if you spent as much time talking to your customers as you did looking at analytics reports? It’s not as celebrated as coding or analytics. But if you have to make this campaign profitable as soon as possible, it might make sense to take that risk.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

OCTOBER 26, 2017

Cookie-based (also known as job title targeting) targeting takes it one step deeper and utilizes sales enablement tools, analytics, website and user data, and a little bit of secret sauce to identify specific users all the way down to job title, interest, or buyer persona. Email Marketing & Sponsorship. Remarketing.

Account Based Marketing 120

Account Based Marketing ABM Cost per Lead B2B Marketing 120

KoMarketing Associates

OCTOBER 17, 2017

From the report: “Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers, email, and LinkedIn as most effective at helping their organizations achieve specific objectives.” Keep conversion tracking in mind when building the landing page.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

KoMarketing Associates

MAY 24, 2016

I like to use the following: Google Analytics. CRM / Email Database. Google Analytics . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. Search Analytics Top Pages. Does your content team have access to your CRM or your marketing automation tool? Moz Content.

Content 126

Content Marketing Analytics Tools Impressions Keywords 126

KoMarketing Associates

JULY 21, 2015

A place to drive PPC, remarketing and / or social media advertising campaigns. With these reasons in mind, here are eleven key factors that help influence and improve landing page development for B2B online marketing campaigns. Email Newsletter Sign-Ups. Send / email to a friend functionality. Third Party Studies.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120