Sana Commerce
JUNE 27, 2023
There’s one metric that you should be paying more attention to: Cost Per Order or CPO. What is CPO and why is it so important to your B2B business? Definition of cost per order in B2B Cost per order (CPO) is simply your total costs over time divided by your total number of orders over that same period.
Lenny's Newsletter
SEPTEMBER 12, 2023
” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do. So we built this custom analytics server along with FullStory, and anytime anyone was in the app and using the app, we got notified immediately on Slack.
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Lenny's Newsletter
AUGUST 29, 2023
” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. ” — Eilon Reshef , co-founder and CPO As did Snyk : “Our initial target audience was a developer building with Node.js Art by Natalie Harney.
Lenny's Newsletter
SEPTEMBER 5, 2023
” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.
Martech
OCTOBER 23, 2023
For example, pre-COVID, we saw CPO ratios of 2:1, yet during the pandemic, this jumped to 4:1 as captive audiences spent more time on screens and switched spending patterns to focus on home-related products. This is also the time to engage with your audience and create meaningful emotional connections.
Liveintent
MARCH 9, 2021
Mano joins LiveIntent from Nikaza, an Identity, data and analytics platform that he co founded. ” – Mano Pillai, CPO, LiveIntent. Mano will lead LiveIntent’s Product division to serve its Publisher and Advertiser functions, inclusive of LiveIntent’s Identity offerings. Welcome to the team, Mano!
Engagio
MAY 23, 2023
AI Reason 6 Analytics: Demandbase provides robust analytics that allow customers to measure the effectiveness of their marketing campaigns and make data-driven decisions. What our CPO had to say about it “It’s gratifying to see that our customers are having the kind of success we envision.
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