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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

We’ve so far spent all of our time finding and validating a problem, but surprisingly, many (perhaps most?) ” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. Art by Natalie Harney. and in 120 other countries.

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A guide for finding product-market fit

Lenny's Newsletter

” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do. So we built this custom analytics server along with FullStory, and anytime anyone was in the app and using the app, we got notified immediately on Slack.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% ideating and building in a silo versus quickly talking to potential users to validate your idea). Notion, Figma, Airtable, Miro, Slack, Coda) took two to four years of wandering in the dark before they found something that worked.