Only B2B

JULY 21, 2023

We will delve into essential metrics such as Syndication ROI, lead quality metrics, content engagement metrics, conversion tracking, and content syndication analytics. Cost per Lead (CPL): Calculating the cost associated with acquiring each syndicated lead. Let’s explore some popular options.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

Inbox Insight

MARCH 2, 2021

Remarketing techniques provides B2B marketers a second chance to drive brand value through a multi-pronged approach. It’s also an essential component for strategies aiming to immerse their audience through leveraging multi-channel tactics. Moving beyond your owned channels is a long standing trend that looks set to stay.

Demand Generation 98

Demand Generation B2B Thought Leadership B2B Marketing Practices 98

The ABM Agency

MARCH 28, 2023

AI-powered analytics enable marketers to measure performance across channels and identify trends in customer behaviors so they can adjust strategies accordingly. Data-driven insights are key to ABM success; with AI, marketers can gain a granular understanding of customer needs and preferences through predictive analytics and NLP.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

The ABM Agency

FEBRUARY 14, 2023

This includes determining which channels are best suited for each account, setting budgets for each channel, and crafting messaging that resonates with the unique needs of each account. Creating a consistent narrative across channels is key for successful #AccountBasedMarketing.

Account Based Marketing 52

Account Based Marketing Marketing AI Cost per Lead Marketing Strategy 52

Single Grain

APRIL 24, 2023

Salesforce was able to position itself as a thought leader in the business analytics scene and establish trust with its audience through the dispersal of the asset. The campaign efforts amounted to over 200 phone calls from paid channels measured by a call tracking service, leading to inquiries regarding the dispenser.

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Valasys

JANUARY 20, 2023

Whereas 72% of the B2B marketers are experiencing high CPL making it difficult to convert. Harping on this multi-millionaire, pop-culture icon resulted in millions of views of these ads, resulting in a 10% increase in the usage of Upwork by Fortune 500 companies. Since, then, Intel has become synonymous with PC.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Brandpoint

JUNE 24, 2021

A reputable resource for all things content marketing, the Content Marketing Institute is “the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.” CPL: Cost-per-Lead. GA: Google Analytics.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

MAY 23, 2012

Let's say you already have a robust analytics package in place. In fact, HubSpot's 2012 State of Inbound Marketing Report showed that SEO, blogging, and social media were most frequently cited by marketers as channels with a below average cost-per-lead, and channels that were growing in importance.

Cost per Lead 28

Cost per Lead Traffic Marketing Websites Tools 28

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. If you sell a B2B product or service, LinkedIn is definitely a channel you need to check out. Updated November 2023.

PPC 98

PPC Cost Per Click Paid Search Agency Cost Per Thousand 98

Hubspot

MARCH 10, 2016

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 24) Cost-per-Lead (CPL). Today, marketers want to measure the ROI on every tactic and channel they use.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28