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Social Media: The Journey Begins With You

Marketing Insider Group

Below are some of the metrics that you can use for measurement: Followers/Connections Impressions Clicks Sales/Registrations It is recommended to use these two free tools for tracking your campaigns: Google Analytics – use those on your landing pages to track site metrics such as traffic sources, time on site and sales funnel.

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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

Consider how you might use the interactive possibilities of the Internet and Web 2.0 The messenger is the person, group, or organization that delivers the information to the audience. RSS feed: We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations.

Web 2.0 100
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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” Let’s see how Google Analytics can help you do just that. You can read his entire blog post here.

B2B 60
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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

In the later stages, supplier Web sites and catalogs are the most important information sources. Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. Analytics is the new marketing creative! All Rights Reserved.

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Content Creation Made Easy

Industrial Marketing Today

REVEAL Adding a personal experience helps to humanize your content. REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. Copyright © 2010 Tiecas, Inc. Then I expand the bullet points into complete paragraphs. All Rights Reserved. of Tiecas, Inc.

Web 2.0 60
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The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. This is where I personally coach you to solve whatever marketing challenges that are holding your company back. Copyright © 2010 Tiecas, Inc.

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Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog

Online Marketing Institute

It’s a posture that imitates how a live sales person might have engaged with a prospect in a consultative interaction in the past. 10) By Paul Barsch Login to Daily Fix | Contact the Editor | RSS/XML | Advertising Copyright 2006-2010 © Marketing Profs, LLC | User Agreement | Privacy | XML Site Map. That Is The Question. (14)