Remove Analytics Remove Comparison Remove Merchandising Remove Trends
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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

Choose base prices that please shoppers and CFOs Price comparisons have influenced 51% of shoppers to change where they shop. But complementing historical sales data with price elasticity, customer preferences, and market trends in real time is the latest shift.

Pricing 52
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Nine brands innovating customer-centric retailing today

ClickZ

They invest in technology (startups, trending technologies – IoT, VR, AI, and data). They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing). Nordstrom invests in data and analytics for smarter marketing. Key takeaways for retailers. Key takeaways for marketers.

Branding 122
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An Effective Social Media Strategy & Online Shopping Experience Is the Key to Millennials & Gen Zers

Martech Advisor

45% prefer to buy online as they can run product and price comparisons. Millennials and post-millennials are driven strongly by social media validation, and popular culture trends when it comes to making buying decisions. Learn More: Snapchat and TikTok: Social Media Marketing Trends for Gen Z and Millennials. Over to You.

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Fundamentals of Product Experimentation for Beginners

Convert

Ruben de Boer puts this into perspective as an emerging trend among modern organizations: Product-led growth will get experimentation more and more into the product teams. I see this trend happening in many organizations, and I am confident more organizations will follow. Control for multiple comparisons.

Product 52
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How to conduct a TikTok audit in 6 steps

Sprout Social

That includes your profile set up, content strategy, trends in engagement—everything that contributes to your performance on the platform. Audit your following using native TikTok analytics or a tool like Sprout Social to: Examine your follower growth rate : Monitor how your account is growing month-over-month. Or trending filters?

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What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!

Martech Advisor

The projection, in turn, depends on your company’s technology stack and predictive analytics capabilities. The stronger your analytical powerhouse, the more accurate is your CLV. The individualized CLV calculation is used by organizations to monitor broader perspective trends in the market dynamics.

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8 Absolute Best Ecommerce Website Builders

Single Grain

If you don’t want to learn all the ins and outs of e-commerce website builders and simply want to know our top picks, we’ve placed the comparison of features overview chart right below to save you some time. The advanced analytics, merchandising tools, and on-domain checkout make it a worthwhile upgrade for most. 2) Shopify.