KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Google Analytics. This may go without saying, but Google Analytics is absolutely necessary to the work of search engine marketers on a daily basis.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

APRIL 3, 2018

What this means for B2B marketers is that more information about how an organization’s web pages perform in Google search results can be realized and evaluated. Year-over-Year Trend Analysis. This included the following four points of focus: Branded versus non-branded search query comparisons. In-Dashboard Filtering.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

FEBRUARY 25, 2016

Whether it’s checking player projections, injury reports, or scoring trends, you need to make sure you’re keeping tabs on your team at all times (unless you’re extremely lucky). Once trends start to formulate, you need to look to make the right adjustments, even if it may seem risky. Data Comparisons. 2) Raise max cpc bids.

PPC 120

PPC Paid Search Agency CPC Cost Per Click 120

KoMarketing Associates

MAY 3, 2016

When traffic is down from week to week or even month to month, it might be easy to jump to the conclusion that overall performance is trending downward as well. Once this was explained and trends were monitored over the next few weeks, trends returned upward as expected.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

KoMarketing Associates

MARCH 7, 2017

Now pulled through Google Search Console’s search analytics reports. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. SEO Trend Analysis. 7 Ways to Increase Accuracy and Insights in Google Analytics. 4 Time Saving Tools in Google Analytics.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

JULY 3, 2018

Nearly 72 percent of respondents claimed that the use of data and analytics is helping with smarter targeting. Our VP Marketing and I find there’s a gap in the way the media promotes “trends of importance” and the information out there that shows you how to be an active part of a trend.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

KoMarketing Associates

AUGUST 26, 2014

Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. SEO Trend Analysis.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120