measurement Analytics CMO Forrester Purchase 
Top Rank Marketing
OCTOBER 17, 2023
Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester. ROI Measurement: 64% of marketers face challenges measuring the ROI of their webinars. Using webinars for post-sale engagement is an untapped opportunity.
Convince & Convert
MARCH 6, 2017
And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. But it does mean that marketers don’t have an effective way to measure the impact. We Don’t Know What to Measure. Every business wants to measure something different.
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Ambal's Amusings
NOVEMBER 12, 2010
Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult. Depth of engagement can be measured by activity levels – how much of your content prospects view and interact with across each buying stage.
ViewPoint
MARCH 6, 2012
Overall, it requires an understanding of the purchase process from the buyer's point of view. Once CMOs have undertaken the research necessary to understand their target buyers, they need to socialize the findings throughout the organization so a truly customer-centric understanding and approach can take hold.
Allocadia
JUNE 7, 2019
When every move you make can be measured against expected outcomes, you’re data-driven. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. “You can’t manage what you don’t measure.”. The problem today.
Allocadia
APRIL 16, 2019
When every move you make can be measured against expected outcomes, you’re data-driven. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. “You can’t manage what you don’t measure.”. The problem today.
Content4Demand
JANUARY 10, 2019
A Measured Approach. . . Research from Demand Gen Report says that 87% of B2B companies ranked marketing measurement and reporting as a growing priority, but more than half (58%) said their current ability to track marketing performance “needs improvement” or worse. Marketing Performance Metrics 2.0: The Content Experience Show.
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