Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 138

Youtube Analytics Video Marketing Optimization 138

Bionic

FEBRUARY 23, 2023

According to IBM’s AI Ladder , “AI requires machine learning; machine learning requires analytics; and analytics requires the right data and information architecture. Your Media Planning AI will only be as smart as its training data. What is Training Data? In other words, there is no AI without IA (information architecture).”

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Oktopost

SEPTEMBER 4, 2020

When you want to get your name out there in a big way, Facebook gives you a better reach for your dollar with its considerably lower CPM. Facebook also delivers better conversion optimization based its super advanced machine learning algorithms, user data, and web tracking and analytics. A large target audience. Retargeting.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). CPM (Cost per Mille). CPM, also known as cost per thousand, is the cost per one thousand impressions. Set Up Google Analytics and Tracking. Quality Score.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

JUNE 30, 2020

You can also use a social media report to report on campaign-level analytics. Clickthrough Rate. A strong clickthrough rate shows you're sharing website pages that your audience finds relevant. Featured Resource: Free Social Media Report Template. Conversions & New Contacts. Competitor Metrics.

Social Media 96

Social Media Template Media Contingency Planning 96

Brandpoint

JUNE 24, 2021

CPM: Cost-per-Thousand (impressions). CPM is most often recommended if your goal is to increase brand awareness. CTR: Clickthrough Rate. GA: Google Analytics. You can determine the CPL for each of your marketing campaigns including webinars and events, display ads, paid media, paid social and more.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Vidyard

MAY 13, 2020

Integrate Google Analytics to track your channel’s performance and pay attention to which videos get the most views, shares, and comments. The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. Clickthrough rate (CTR). Click Embed. Click Copy.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158