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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

It signals brand awareness, and is a much better leading indicator than total traffic. Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . These are the warm leads. 4: Cost-Per-Lead (CPL). . Email open and clickthrough rates. 5: Opportunities. .

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The Ultimate Guide to PPC

Hubspot

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Set Up Google Analytics and Tracking. Google Analytics is free to use so there’s no reason why you shouldn’t install it on your website. The information you can gather from Google Analytics can be used for PPC and beyond.

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Why the Digital CMO Is Already Obsolete

Hubspot

They sit at the intersection of social, mobile, and analytics, and they’re not afraid to venture into new territory. As fixated as digital marketers are with conversion rates, unique visitors, and clickthrough rates, we’re ultimately appealing to human beings. That’s the core mission and vision of the inbound CMO.

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20 Common Social Media Marketing Myths BUSTED

Hubspot

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Oh, and a few stats from our own research, too: Companies that use Twitter average 2X more leads than those that don't. 4) Pinterest is only for B2C organizations.

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Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More

Hubspot

Since we host most of this on our website, we work with our web analytics team to track behavior of people coming from our Ads. Chelsea Hunersen , Social Media Manager at HubSpot : The principles of creating a good post and grabbing attention are the same no matter what the medium. 5) Don’t force new trends into your Ad strategy.

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When to Check on Your Marketing Metrics: A Simple Guide

Hubspot

In addition to knowing the overall visits and leads that are generated from your website, it is also important to know those metrics broken down by different marketing channels such as organic search, paid search, social media, email marketing, and more. CTA Clickthrough Rate. Cost per Lead.

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100 Game-Changing Content Marketing Statistics Every Marketer Should Know

Atomic Reach

B2B companies that blog generate 67 percent more leads per month than those that don’t. marketers who spend more than $25,000 per year save an average of 13 percent in overall cost per lead. This email received a staggering clickthrough rate of 40 percent. Video Marketing Statistics.