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10 of the Best B2B Facebook Pages

KoMarketing Associates

Why It’s Good : The Oracle Business Analytics page (ranked #9, yes there are 3 B2B pages in the top 10!) The company’s Midsize Businesses page has almost 5,000 likes and caught our eye with a steady mix of blog content, videos, and other posts featuring IBM’s solutions or just industry buzz. Likes : 31,427.

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What is SaaS marketing? 12 proven tactics to create and execute your own strategy

accelerate agency

There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit. Product Marketers have to get creative when promoting a SaaS product. Then, you need to promote and show off your service effectively.

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SaaS marketing strategy: 12 proven tactics to execute and exactly how to create your own

accelerate agency

You don’t have a physical, tangible product, after all, to show off and promote. You have a product, you promote it and market it, and then you hopefully sell it to lots of customers. . Marketers have to get creative when promoting a SaaS product. Then you need to promote and show off your service effectively.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Utilizing PPC campaigns to promote to these customer databases gives you a massive advantage when trying to maintain business or increase customer lifetime value (LTV). Forrester Wave Reports.

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Brand amplification matters: Reintroducing Employee Advocacy by Sprout Social

Sprout Social

In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. Employee advocacy is when a person who works for a company promotes the brand or company on social media (think: posting news about the business or a selfie with company swag). Request a demo.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

Platforms like Dealfront allow you to pull from four layers of data, enabling you to target your ideal customer, track visitor behavior, reach out to leads, and promote your company with the help of B2B display advertising. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers.

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Sales Pipeline Radio, Episode 258: Q & A Tiffani Bova @Tiffani_Bova

Heinz Marketing

Very excited to have with us Tiffani Bova, who many of you have likely heard of and read from and seen at conferences, long time analyst, spent over 10 years at Gartner, and is currently the… I want to make sure I get this right. It was like a promotion in some way. It has to go through the refinery, which to me is analytics.

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