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Four Ways to Measure Social Media Marketing Results

Webbiquity

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a.

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7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Adobe Experience Cloud Blog

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? An example would be a triggered email inviting someone to comment on a Facebook conversation if they mention your company name in Twitter. .

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The Tipping Point and your Contact Center

Buzz Marketing for Technology

Customer Support makes for an easy anchor of any good Social Media strategy so it stands to reason that Customer Support would play a leading role when it comes to listening in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy. Tweet This! Share this on Facebook.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. Blogging is a commitment to yourself and anyone reading.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

An example of this is the Twitter API. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Previously the service started as a blog comment search engine.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Digg - Digg is a social news website that allows members to submit and vote for articles.