Traditional statistical methods do not have the capacity to analyze the scale of data which leads to the need for modern data mining techniques. Related Articles: Sophisticated Data Modeling and Analytics Lead to Better Marketing Metrics. Get Smart: Make Sure Insights from Marketing Analytics Reach Your Sales Force. Post on Google Buzz. Digg this! Analytics Database Marketing Database Management Marketing Strategy Sales Optimization Segmentation banking analytics data mining finance marketingBob McCarron. market segmentation. Tweet This! MORE >>

As the practice of marketing analytics is making a name for itself, businesses are starting to catch on that they’ve been capturing all this great customer information. If you have been using predictive analytics to target your marketing campaigns, you should be seeing improvement in response rate versus older campaigns where no predictive analytics were available. It is still common practice to send email campaigns or direct mail pieces to every contact in your list, hoping that mass distribution will lead to a higher volume of responses.  Post on Google Buzz. MORE >>

Lead the eye. Lead the eye along the page towards the conversion exit. Post on Google Buzz. Digg this! Analytics Marketing Creative Marketing Strategy Web Analytics Barb Cote Campaign Landing Page Campaign Management Eye TrackingBarb Coté. Are you running campaigns that are getting a decent click-through rate, but no conversions? Are you running campaigns that don’t really deliver? You might want to consider these 8 tips to improve landing page conversion. Define WHAT a conversion is. Define WHOM you want to click on your ad. Deliver AS PROMISED. MORE >>

Marketing analytics are red hot. If you think about it, this avalanche of data is also fueling the growth of analytics.  The social conversations are giving marketers an unending stream of incoming data but marketers need advanced analytical capabilities to identify, analyze and describe patterns amidst all the digital garbage.  Many marketers will look to outsource this function from their database marketing service providers, consulting firms and boutique analytics service providers. Post on Google Buzz. Digg this! Kenyon Blunt. Privacy wars heat up. MORE >>

recently called on a client and he described his vision of lead generation as “frosting and cherries.” His view is that the current state of lead generation is dead.  Salespeople in the “Internet world” have relied on leads from marketing which are neither good nor productive.  In his opinion, salespeople need to do a 180 and get back to the basics of generating their own leads.  Any leads from marketing would just be a bonus (and hence the frosting and cherries analogy). The Demise of Lead Generation. The lead generation process is too expensive.  MORE >>