7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
Modern B2B Marketing
MARCH 17, 2011
by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? NO! Social Media as a Lead Source – When tweeting, contributing in forums, or posting in Linkedin, marketers should append their links to capture social media as a Lead Source.
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Digg this! Post on Google Buzz. While social media is the flashy show horse of online marketing, email remains the solid workhorse.
Four Ways to Measure Social Media Marketing Results
AUGUST 9, 2010
Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution; just because a sale or lead “came from Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Digg this! Post on Google Buzz. Influence: a.k.a. Share this on Bebo.
Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
It's All About Revenue
APRIL 8, 2011
Enter: Revenue Performance Management: The Next Great Enterprise Acronym , a post that she wrote which has everyone in the industry buzzing. It’s with this post in mind that we invited Lauren to be interviewed on our blog. Importantly, I think there will continue to be a healthy, albeit fragmented, SMB tier where lead nurturing and email marketing players prosper as independent businesses. think social media analytics is where marketing automation should invest. With this additional layer of analytics, marketing automation can provide that help. That’s critical.
33 (of the) Best Marketing Strategy Guides and Insights of 2010
FEBRUARY 14, 2011
Bob Leonard details 14 key factors for developing an effective b2b social media plan, among them: include input from sales, develop target personas, have a realistic content development plan, and build in analytics. Lead generation: Real-time, data-driven B2B marketing and sales by MarketingSherpa Blog. Digg this! Post on Google Buzz. You decide. No, of course not..
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
And that leads to questions, like: What are the best ways to attract more (relevant) followers? 20 ways to increase the number of your followers on Twitter by Web SEO Analytics. 20 Top Twitter Monitoring and Analytics Tools by Pamorama. Digg this! Post on Google Buzz. What types of information are worth sharing, beyond blog posts? How can I get more retweets?
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
Using Facebook as a Strategic Marketing Channel by Green Buzz Agency. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology. Digg this! Post on Google Buzz. It’s hard to overstate the impact of Facebook. It started 2010 with roughly 350 million users and is now on its way to 600 million. Facebook Marketing Tips and Guides. People are busy.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Digg - Digg is a social news website that allows members to submit and vote for articles. link] ). V.
SEM Mystery: The Case of the Missing Leads
JUNE 17, 2010
Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. know how to play good cop / bad cop with an AdWords report. I’ll talk nice to the analytical data set and buy it a few drinks, but if that don’t work, I’ll take it out back and knock it around until it gives up the answers.
Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
B2B Marketing Zone Posts
JANUARY 4, 2011
Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand - Fifth Gear Analytics , October 25, 2010. Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010. Sales Lead Insights , November 29, 2010.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Learn more. Thanks, Erica.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Learn more. Be a resource. 4.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Infographic: Social Media ROI Statistics by Digital Buzz. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. And among those who do, about 42% of marketers replied that zero or an uncertain number of sales leads resulted from social media programs.”
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
BackType - BackType is a social media analytics company that helps companies measure their social engagement. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. Digg - Digg is a social news website that allows members to submit and vote for articles.
Blog Marketing Tactics - 10 Tested, Proven Ideas
JANUARY 4, 2011
The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8. That’s not to say don’t pay attention to data, but if you are embedded within an industry your perspective is worth a lot more than analytics from past content. This is in the hopes of inspiring some new ideas to help your blog or your client’s blog. 1.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? Frequent best-of contributor Stoney deGeyter elaborates on the “key components to a well-rounded optimization campaign, including keyword research, website architecture, copywriting, on-page optimization, analytics and more. Digg this!
Seven Expert Search Engine Marketing Guides
FEBRUARY 25, 2011
SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Digg this! Post on Google Buzz. Dynamic Landing Pages by PPC Hero.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
While acknowledging that Facebook may have limited use in b2b marketing , Leyl Master Black nevertheless offers “tips for creating a powerful presence on Facebook that will engage a business audience such as becoming an industry resource by sharing blog and webinar content, expanding beyond your wall using ecommerce or lead generation promotions, and “lightening up through the use of humor, quizzes and polls. Digg this! Post on Google Buzz. Facebook is an extraordinary phenomenon. It’s inspired a movie. It has half a billion adherents. Always.
Top 25 Articles and 8 Topics in B2B Marketing for March 2010
B2B Marketing Zone Posts
APRIL 5, 2010
Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing.
Ten social media and technology mega-trends to watch
grow - Practical Marketing Solutions
AUGUST 10, 2010
And powerful analytic software that improves logistics and routing for planes, trains, and trucks is already reducing the transportation industry’s environmental footprint. 7. Law-enforcement agencies are using smart assets—video cameras and data analytics—to create maps that define high-crime zones and direct additional police resources to them. Post on Google Buzz. Digg this!
Five Social Media Marketing Reports and Guides Worth Checking Out
AUGUST 2, 2010
For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). 2010 Lead Generation Marketing ROI Study (32 pages). Digg this! Post on Google Buzz. How are they doing it? They need to cut costs.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. SazBean ( Social Network Analytics Measurement Social Media ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ).
Measuring the Impact of Social Media in B2B Marketing
OCTOBER 27, 2010
Few marketers say that they can measure the impact of social activity on sales lead productivity reinforce the value of social media as more of a PR-like tool than a direct marketing channel. Many marketers may find these analytical models difficult to implement and the results of even a successful exercise somewhat fuzzy. Digg this! Post on Google Buzz. Podcasts.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Noting that with the collective millions of tweets produced every day, there is “an emerging demand to sieve signals from noises and harvest useful information, Yung-Hui Lim reviews Twitter analytics tools that can help with the task, including Twitalyzer , Trendistic (formerly Twist), Twitt(url)y and TweetStats. Digg this! by HubSpot.
Best SEO Link Building Guides, Techniques and Tools of 2010
JANUARY 5, 2011
Rae Hoffman interviews 10 leading experts including Aaron Wall, Debra Mastaler and Rand Fishkin (and throws in her own thoughts) about their most productive SEO link building methods and theories. 10 tips for developing a better Internal Link Architecture by Web SEO Analytics. Digg this! Post on Google Buzz. Best practices in SEO continue to evolve, particularly in the area of link building. Which tactics do the “experts believe will work best in 2011? What types of linkbait are most effective at attracting natural links? How much is a link worth?
B2B Marketing Confidential: The Digital PR Dilemma
B2B Marketing Confidential
OCTOBER 6, 2008
The message boards on Digg were full of people proclaiming their cynicism. There is all kinds of buzz about "engaging the community" with "influencers" but I havent seen it done effectively unless the brand is already strong. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. Perceptions would be measured periodically.
Book Review: Website Optimization
JANUARY 23, 2009
There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. Buzz , Digg and Photo.net. "A link from one of these high Pagerank sites drives a lot of traffic and is worth hundreds of links from lesser sites." Very Sun Tzu."