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5 Ways to Increase Event Engagement

Adobe Experience Cloud Blog

But to many others, there’s an increasing sense of value in running expos and conferences. Influencer marketing is a hot topic across many marketing channels. By engaging with thought leaders across content marketing and social channels, ticket sales can receive an unprecedented increase. Engage With Influencers. The result?

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The buzz around account-based marketing at MarTech

chiefmartech

Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps.

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Afternoon Keynotes Energize at Marketo Summit (Live Blog)

Adobe Experience Cloud Blog

by Dayna Rothman What a packed day here at the Marketo User Summit! There is a lot of buzz in the Twittersphere about #mus12. OK, back to the conference. We are transforming into being a revenue generator rather than a cost center and making decisions based on history and analytics.” We are trending in San Francisco.

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Winners of 2016 Video Marketing Awards Announced at Viewtopia

Vidyard

The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. Its YouTube channel features nearly 1,000 videos, and the top 15 each have more than 50,000 views.

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The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Paid Advertising Opportunities on the Major Social Media Channels. Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012).

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Report from the Front Lines: Invoca and ABM

LeanData

She also was a featured speaker at the recent #FlipMyFunnel conference in San Francisco where she told the audience that through initial ABM pilot programs, Invoca had hit an impressive 26x pipe-to-spend ratio from its ABM programs. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

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Report from the Front Lines: Invoca and ABM

LeanData

She also was a featured speaker at the recent #FlipMyFunnel conference in San Francisco where she told the audience that through initial ABM pilot programs, Invoca had hit an impressive 26x pipe-to-spend ratio from its ABM programs. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.