Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

PureB2B

MAY 30, 2022

Which tools and applications? Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. Knowing who is using competitor tools or services can provide opportunities to increase market share by facilitating the targeting of the competition’s customer base.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Seismic

SEPTEMBER 8, 2019

” Using technology, data, and predictive analytics will guide informed and efficient interactions that are mutually beneficial to prospects and vendors. Sales reps must know who they are talking to, where the prospect is in the sales cycle, and how a buyer progresses through their journey. Accelerate the sales cycle.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

Valasys

SEPTEMBER 27, 2019

The customer research is now just not limited to the awareness stage of the buyers’ cycle but is equally spurred across all the stages of customers’ buying cycles. The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

JULY 12, 2019

While a major chunk of the marketing budget is meant for advertising, which in turn, is subject to many changes to keep abreast with the dynamic requirements of the industries, marketers need to make it obligatory to analytically quantify the endeavors of their omnichannel marketing.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

AUGUST 19, 2019

With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 10, 2019

Not only that, the brands need to provide seamlessly excellent users’ experiences (UX) to their customers at each stage of their buying cycles, across omnichannel & also need to provide them with exemplary after-sales services to delight them, & to inspire the positive words to complement the marketing endeavors.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

JULY 23, 2019

The audience data of Informa Engage is comprised of 30 million qualified B2B decision makers who engross with highly reputable & awarded editorial content by Informa along with the white papers, webinars, in-person events & intelligence tools.

Intent Data 8

Intent Data Intent Enterprise Management Marketing AI 8

SalesIntel

SEPTEMBER 21, 2021

Or, how long it took them to fill out the form after landing on your website with HubSpot CRM’s tracking tools. Not every automation tool will add value to your smarketing. So, choose your marketing automation tools wisely. Create Content for All Stages of the Buying Cycle.

Sales Qualified Leads 52

Sales Qualified Leads Tactics Marketing Automation Services Lead Ranking 52

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. Tools such as LinkAssistant help in discovering authoritative domains for backlinking.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

SalesIntel

OCTOBER 16, 2023

Driven by smart-tools and artificial technology, brands can build a future-proof model that allows them to strategically connect with consumers more accurately through personalized messages. Using the necessary tools, marketing teams can enable engagement with customers through the touchpoints they frequent most.

ROI 40

ROI B2B Marketing Personalization Planning 40

Valasys

APRIL 3, 2020

To be successful in B2B eCommerce businesses need to use analytics and BI-tools. The audience segmentation is based on several criteria such as demographic, firmographic, technographic, psychographic, fit-data, intent-data , past browsing history, research methodologies and buying behaviors of the customers.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

JULY 9, 2019

In the survey, 48% of the marketers termed ABM initiatives beneficial for getting the maximum out of their marketing endeavors, while 33% of them considered its value as a tool for streamlining the customer acquisition process & 32% associated ABM endeavors with a clutter-free pathway to Return on Investment (ROI).

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Valasys

AUGUST 26, 2019

The pain points of the prospects should be specifically addressed at each step of their buying cycles. Several BI tools & tools such as Moz & Google Analytics can help marketers analyze the relevant keywords being searched by their ideal personas. .

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Hubspot

SEPTEMBER 26, 2013

What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Also, if you start using analytics buzzwords there’s a 65% chance you’ll sound really smart (source: unknown). This is short for web log or weblog. Marketing Automation.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Valasys

JULY 25, 2019

Growth hackers have data & technical skills along with the knowledge about technologies such as search engine optimization (SEO), website analytics, content marketing & A/B testing. Tools like Buzzsumo & Moz can be used to research the most relevant keywords before architecting multichannel content strategies.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45